Privacy Policy

Privacy Policy

Last Updated: September 3, 2026

Tenuella respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit www.tenuella.com (the “Site”), place an order, contact us, interact with our advertising, or otherwise use our services.

Tenuella is an online kitchenware and tableware store operated by Luzhou Jingyunyang Trading Co., Ltd.

For purposes of this Privacy Policy, “Tenuella,” “we,” “us,” and “our” refer to Luzhou Jingyunyang Trading Co., Ltd.

Company Information

Legal Company Name: Luzhou Jingyunyang Trading Co., Ltd.
Company Registration Number (Unified Social Credit Code): 91510504MAK3H04A6L
Registered Address: No. 5, Building 3, No. 50, Section 2, Changjiang Road, Luohan Subdistrict, Longmatan District, Luzhou, Sichuan Province, China
Privacy and Customer Support Email: support@tenuella.com
Telephone: +86 156 7226 4121
Website: www.tenuella.com

Please read this Privacy Policy carefully. The information we collect and how we use it depends on how you interact with Tenuella and which features or services you use.

1. Personal Information We Collect

We collect information that is reasonably necessary to operate our online store, process purchases, provide customer support, maintain the security of the Site, and support our business operations.

The categories of information we may collect are described below.

Contact Information

When you place an order, contact us, or otherwise provide information to Tenuella, we may collect:

  • Your name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Shipping address;

  • Country or region; and

  • Other contact information you choose to provide.

Order and Purchase Information

When you place or attempt to place an order, we may collect information such as:

  • Products purchased;

  • Products added to your cart;

  • Product variants;

  • Quantities;

  • Order number;

  • Purchase amount;

  • Order status;

  • Billing and shipping details;

  • Shipping method;

  • Tracking information;

  • Returns;

  • Refunds;

  • Cancellations; and

  • Customer-service history relating to the order.

Payment and Transaction Information

Payments made through Tenuella are processed through Shopify and supported payment providers.

The payment provider you choose may collect payment-card, account, authentication, or other payment information directly from you.

Tenuella may receive limited information necessary to confirm and manage a transaction, such as:

  • Payment status;

  • Transaction amount;

  • Payment method type;

  • Transaction or payment reference;

  • Fraud or risk indicators; and

  • Information needed to process an authorized refund.

We do not intentionally store complete payment-card numbers or card security codes on Tenuella's own systems when those details are processed directly by an authorized payment provider.

Device and Website Usage Information

When you visit the Site, certain technical and usage information may be collected automatically.

This may include:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Language settings;

  • Time zone;

  • Referring page or website;

  • Pages viewed;

  • Products viewed;

  • Links or buttons selected;

  • Shopping-cart activity;

  • Date and time of access;

  • Approximate location derived from technical information;

  • Cookie identifiers;

  • Advertising identifiers; and

  • Similar browser, device, or online identifiers.

Communications With Tenuella

If you contact Customer Support, we may collect the information contained in your communication.

This may include:

  • Your name and contact details;

  • Order number;

  • Product information;

  • Description of your question or issue;

  • Photographs or videos you choose to provide;

  • Delivery or tracking information; and

  • Our communications with you.

For example, if you report a damaged or incorrect product, we may ask you to provide photographs of the item and packaging so that we can review the issue.

Please do not send sensitive personal information that is not necessary for us to handle your request.

Marketing and Advertising Information

Where permitted by applicable law, we may collect information about how users interact with Tenuella advertisements and marketing.

This may include information relating to:

  • Advertisement views or interactions;

  • Visits resulting from an advertisement;

  • Products viewed after an advertisement interaction;

  • Conversion events;

  • Campaign attribution; and

  • Advertising or measurement identifiers.

We use this information to understand advertising performance, measure conversions, prevent fraud, and improve our marketing activities.

2. How We Collect Personal Information

We may collect personal information:

  • Directly from you;

  • Automatically when you use the Site;

  • Through cookies and similar technologies;

  • From Shopify;

  • From payment providers;

  • From shipping carriers;

  • From fulfillment and logistics providers;

  • From customer-support providers;

  • From analytics providers;

  • From advertising and measurement providers, including AppLovin where enabled;

  • From fraud-prevention and security providers; and

  • From other service providers that support our business.

We only use these sources where reasonably necessary for our business and where permitted by applicable law.

3. How We Use Personal Information

We use personal information for the purposes described below.

Processing and Fulfilling Orders

We may use your information to:

  • Receive and process orders;

  • Confirm purchases;

  • Process payments;

  • Arrange fulfillment;

  • Arrange shipping and delivery;

  • Provide tracking information;

  • Communicate about an order;

  • Process authorized returns;

  • Issue approved refunds; and

  • Handle exchanges where available.

Customer Support

We may use your information to:

  • Respond to product questions;

  • Locate an existing order;

  • Help with delivery or tracking issues;

  • Review damaged, defective, incorrect, or missing-item reports;

  • Handle return or refund requests;

  • Respond to complaints; and

  • Resolve other customer-service matters.

Operating and Improving the Site

We may use information to:

  • Operate www.tenuella.com;

  • Maintain shopping-cart and checkout functionality;

  • Remember appropriate preferences;

  • Understand how customers use the Site;

  • Monitor Site performance;

  • Diagnose technical problems;

  • Improve website navigation;

  • Improve product information;

  • Improve the customer experience; and

  • Maintain the security and reliability of our services.

Fraud Prevention and Security

We may process information to:

  • Verify transactions;

  • Identify suspicious activity;

  • Prevent fraudulent purchases;

  • Protect payment transactions;

  • Protect our Site and systems;

  • Investigate attempted abuse;

  • Prevent unauthorized access; and

  • Protect Tenuella, our customers, and our service providers.

Marketing and Advertising

Where permitted by applicable law, we may use information to:

  • Measure advertising performance;

  • Understand how advertisements lead to visits or purchases;

  • Measure conversions;

  • Improve advertising campaigns;

  • Understand customer interests;

  • Limit repetitive advertising; and

  • Support personalized or interest-based advertising where permitted.

Where consent is required by law, we will obtain the required consent before activating non-essential advertising technologies.

Legal and Administrative Purposes

We may also use information to:

  • Comply with applicable laws and regulations;

  • Maintain tax and accounting records;

  • Respond to valid legal requests;

  • Enforce agreements;

  • Prevent or investigate fraud;

  • Resolve disputes;

  • Establish, exercise, or defend legal claims; and

  • Protect our legal rights.

4. Shopify

Tenuella's online store is powered by Shopify.

Shopify provides ecommerce technology that supports functions such as:

  • Store operation;

  • Shopping carts;

  • Checkout;

  • Order management;

  • Payments;

  • Security;

  • Fraud prevention; and

  • Related commerce services.

When you browse Tenuella, place an order, or use Shopify-powered functionality, Shopify may process personal information as part of providing these services.

Shopify may process information in countries outside your country of residence.

Shopify's own handling of personal information is governed by its applicable privacy notices.

5. Cookies and Similar Technologies

Tenuella, Shopify, and service providers that support our Site may use technologies such as:

  • Cookies;

  • Pixels;

  • Tags;

  • Scripts;

  • Local storage;

  • Web beacons; and

  • Similar online technologies.

These technologies may support different functions depending on how the Site is configured.

Strictly Necessary Technologies

Certain technologies are necessary to provide important Site functions, such as:

  • Maintaining your shopping cart;

  • Operating checkout;

  • Providing security;

  • Preventing fraud;

  • Remembering settings required to provide a requested service; and

  • Maintaining basic website functionality.

Because these technologies are necessary for the operation of the Site, they may not always be subject to optional consent controls.

Analytics Technologies

Analytics technologies may help us understand:

  • How visitors use the Site;

  • Which pages or products are viewed;

  • How visitors navigate the Site;

  • Whether technical problems occur; and

  • How the Site performs.

Advertising and Measurement Technologies

Where enabled, advertising technologies may help us:

  • Measure advertising performance;

  • Attribute visits or purchases to advertising campaigns;

  • Understand advertisement interactions;

  • Prevent advertising fraud;

  • Limit repetitive advertising; and

  • Support interest-based advertising where legally permitted.

Preference and Functional Technologies

These technologies may help remember certain settings or preferences and provide Site functionality requested by users.

Where applicable law requires consent for non-essential technologies, we will provide appropriate cookie or privacy controls.

Your browser may also allow you to block or delete cookies. Blocking certain technologies may affect some Site functionality.

6. AppLovin

Tenuella uses AppLovin in connection with advertising, measurement, attribution, campaign optimization, and related advertising activities when AppLovin services are enabled for our advertising campaigns or Site.

AppLovin is a third party that may collect information through its advertising services and, where enabled on the Site, through technologies such as pixels, cookies, scripts, or similar integrations.

Depending on how you interact with Tenuella advertisements and which AppLovin technologies are enabled, AppLovin may collect or receive information such as:

  • IP address;

  • Device and browser information;

  • Advertising or device identifiers;

  • Cookie identifiers;

  • Advertisement interaction information;

  • Page or product interaction information;

  • Conversion events;

  • Approximate location derived from technical information; and

  • Other information used for advertising measurement, attribution, fraud prevention, and optimization.

AppLovin may use information for purposes including:

  • Delivering advertisements;

  • Measuring advertising performance;

  • Attribution;

  • Campaign optimization;

  • Advertising analytics;

  • Fraud and security prevention;

  • Interest-based advertising where permitted; and

  • Improving its advertising services.

Where applicable law requires notice or consent before AppLovin technologies collect or process information, we will use appropriate privacy or cookie controls.

Where AppLovin pixels, cookies, scripts, or similar website integrations are enabled, our privacy controls are intended to identify the relevant advertising technologies and allow users to make applicable choices regarding non-essential technologies.

We also respect privacy and opt-out choices that we are required to honor in connection with AppLovin services.

We do not intentionally provide AppLovin with sensitive personal information, protected health information, payment credentials, government identification numbers, or other information that AppLovin prohibits from being transmitted through its advertising services.

For more information about AppLovin’s collection and use of your information, please visit the AppLovin Privacy Policy.

7. Analytics, Advertising, and Measurement Providers

In addition to Shopify and AppLovin, Tenuella may use other service providers for analytics, advertising, attribution, or measurement where those services are enabled on the Site.

Depending on the provider and technology used, these providers may receive information such as:

  • IP address;

  • Browser and device information;

  • Cookie identifiers;

  • Advertising identifiers;

  • Pages or products viewed;

  • Advertisement interactions;

  • Conversion information; and

  • Approximate location derived from technical information.

We use these services only for purposes reasonably related to Site analytics, advertising, attribution, security, or business performance.

Where consent or an opt-out is required by applicable law, we will provide the applicable choice.

8. How We Disclose Personal Information

We may disclose personal information to service providers and other recipients where reasonably necessary to operate Tenuella.

These recipients may include:

  • Shopify;

  • Payment processors;

  • Banks and payment networks;

  • Shipping carriers;

  • Logistics and fulfillment providers;

  • Customer-service providers;

  • Analytics providers;

  • Advertising and measurement providers, including AppLovin;

  • Fraud-prevention and security providers;

  • IT and cloud-service providers;

  • Professional advisers;

  • Accountants and tax advisers; and

  • Government or regulatory authorities where disclosure is legally required.

We may also disclose information where reasonably necessary to:

  • Complete a transaction;

  • Deliver an order;

  • Process an authorized refund;

  • Detect or investigate fraud;

  • Protect our customers;

  • Protect the Site or our systems;

  • Respond to a valid legal request;

  • Enforce our agreements; or

  • Establish, exercise, or defend legal rights.

We do not disclose personal information simply because an unrelated third party requests it.

9. Targeted Advertising, Sale, and Sharing

Some privacy laws use broad definitions of terms such as “sale,” “sharing,” or “targeted advertising.”

Tenuella does not sell personal information for money in the ordinary sense of selling customer information to a third party for payment.

However, depending on the advertising technologies used on the Site and the privacy law that applies to you, certain disclosures of identifiers or online activity to advertising partners may be legally treated as:

  • A “sale” of personal information;

  • “Sharing” of personal information; or

  • Processing for targeted advertising.

Where applicable law gives you the right to opt out of these activities, we will provide an appropriate method for exercising that choice.

This may include:

  • A cookie or privacy-preference control;

  • A “Your Privacy Choices” or similar mechanism where implemented;

  • Supported browser or device privacy signals; or

  • A request sent to support@tenuella.com.

10. Privacy and Cookie Choices

Depending on your location and the technologies enabled on Tenuella, you may be able to control certain non-essential analytics or advertising technologies through privacy controls available on the Site.

Where required, available choices may include:

  • Accepting non-essential technologies;

  • Rejecting non-essential technologies;

  • Managing individual categories of technologies;

  • Withdrawing previously provided consent; and

  • Opting out of certain targeted advertising, sale, or sharing activities.

Strictly necessary technologies required to provide basic shopping, checkout, security, and fraud-prevention functionality may continue to operate.

Your browser and device may also provide additional privacy settings.

11. Browser and Device Privacy Signals

Where required by applicable law or AppLovin's applicable policies, we take reasonable steps to respect qualifying browser- or device-based privacy choices that are communicated to us and that our systems are capable of receiving.

These may include:

  • Global Privacy Control;

  • DNT = 1 or similar Do Not Track signals where applicable;

  • Signals indicating an opt-out of sale or sharing;

  • Signals indicating an opt-out of interest-based advertising; and

  • Signals indicating withdrawal or modification of prior consent.

The availability and effect of these signals may depend on your browser, device, location, and the technologies used on the Site.

12. Sensitive Personal Information

Tenuella sells kitchenware and tableware and does not need customers to provide sensitive personal information unrelated to an ordinary ecommerce transaction.

Please do not send sensitive information through our contact forms, customer-support emails, or other communications unless it is genuinely necessary for a specific request and we have asked you to provide it through an appropriate process.

In particular, we do not intentionally use AppLovin services to collect, infer, track, transmit, share, or associate sensitive categories of personal information with an individual, household, or device.

This includes information such as:

  • Racial or ethnic origin;

  • Political opinions;

  • Religious or philosophical beliefs;

  • Trade-union membership;

  • Health information;

  • Sex life or sexual orientation;

  • Criminal-history information;

  • Genetic information;

  • Biometric information;

  • Government-issued identifiers;

  • Financial-account information;

  • Account login credentials;

  • Contents of private communications; and

  • Precise geolocation.

We do not provide protected health information to AppLovin or use AppLovin advertising services in connection with protected health information.

13. Your Privacy Rights

Depending on where you live, applicable privacy law may give you certain rights regarding your personal information.

These rights may include the right to:

  • Request access to personal information we maintain about you;

  • Request correction of inaccurate information;

  • Request deletion of certain information;

  • Receive certain personal information in a portable format;

  • Object to or restrict certain processing;

  • Withdraw consent where processing is based on consent;

  • Opt out of certain targeted advertising;

  • Opt out of certain sale or sharing of personal information;

  • Limit certain uses of sensitive personal information where applicable;

  • Appeal certain privacy-request decisions where applicable; and

  • Submit a complaint to an appropriate privacy or data-protection authority.

The rights available to you depend on your location and may be subject to legal exceptions.

14. How to Exercise Your Privacy Rights

To submit a privacy request, contact:

support@tenuella.com

Please clearly describe the request and provide enough information for us to identify the relevant records.

We may need to verify your identity before completing certain requests. This helps prevent unauthorized access to or deletion of another person's information.

Where applicable law allows an authorized agent to submit a request on your behalf, we may ask for appropriate evidence of the agent's authority and may also need to verify your identity.

We will handle valid privacy requests within the timeframe required by applicable law.

We will not unlawfully discriminate against you because you exercise a privacy right available to you.

15. European Economic Area and United Kingdom

If European Economic Area or United Kingdom data-protection law applies to our processing of your personal information, we rely on an appropriate legal basis for each processing activity.

Depending on the circumstances, these legal bases may include:

Performance of a Contract

We may process information when reasonably necessary to:

  • Process your order;

  • Receive or confirm payment;

  • Arrange delivery;

  • Process a return or refund; and

  • Provide customer support relating to your purchase.

Legitimate Interests

We may process information where reasonably necessary for legitimate business purposes such as:

  • Preventing fraud;

  • Maintaining Site security;

  • Improving our services;

  • Understanding business performance; and

  • Providing effective customer support.

Where we rely on legitimate interests, we consider those interests against the rights and interests of affected individuals.

Consent

Where required, we rely on consent for activities such as certain:

  • Advertising technologies;

  • Analytics technologies;

  • Marketing communications; and

  • Non-essential cookies or similar technologies.

Where processing is based on consent, you may withdraw that consent.

Legal Obligations

We may process information where reasonably necessary to comply with legal, regulatory, accounting, tax, or other obligations.

If applicable law gives you the right to complain to a supervisory or data-protection authority, you may do so in accordance with the procedures available in your jurisdiction.

16. United States Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on the state and circumstances, these may include rights to:

  • Know or access personal information;

  • Correct inaccurate personal information;

  • Delete certain personal information;

  • Receive certain information in a portable format;

  • Opt out of targeted advertising;

  • Opt out of certain sale or sharing of personal information;

  • Limit certain uses of sensitive personal information; and

  • Appeal certain decisions regarding a privacy request.

These rights vary by state and may be subject to exceptions.

Eligible requests may be submitted to:

support@tenuella.com

Where required by applicable law, additional privacy-choice mechanisms may also be provided through the Site.

17. Marketing Communications

If you choose to receive promotional emails from Tenuella, you may unsubscribe by using the unsubscribe option included in the applicable marketing email.

Unsubscribing from promotional messages does not prevent us from sending necessary transactional or service communications.

For example, we may still contact you about:

  • Order confirmations;

  • Payment matters;

  • Shipping;

  • Tracking;

  • Returns;

  • Refunds;

  • Customer-service requests;

  • Security matters; and

  • Important legal or service notices.

18. International Data Transfers

Tenuella operates an international ecommerce website and works with service providers located in different countries.

As a result, personal information may be transferred to, stored in, or processed outside your country of residence.

Depending on the services involved, processing locations may include China, Canada, the United States, and other countries in which our service providers maintain operations or infrastructure.

Privacy and data-protection laws may differ between countries.

Where applicable law requires specific protections for an international transfer, we will use an appropriate transfer mechanism or other legally required safeguard.

19. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy and for legitimate business or legal requirements.

How long information is retained depends on factors such as:

  • The type of information;

  • Whether you have an active or completed order;

  • Customer-support needs;

  • Return and refund requirements;

  • Tax and accounting obligations;

  • Fraud-prevention requirements;

  • Security needs;

  • Dispute-resolution needs;

  • Applicable limitation periods; and

  • Other legal or regulatory requirements.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our operational requirements.

20. Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against:

  • Unauthorized access;

  • Unauthorized disclosure;

  • Loss;

  • Misuse;

  • Alteration; and

  • Destruction.

We also expect service providers that handle personal information on our behalf to maintain appropriate security protections as required by applicable agreements and law.

No website, network, electronic transmission, or storage system can be guaranteed to be completely secure.

For that reason, we cannot promise absolute security.

21. Children's Privacy

Tenuella is a general-audience retail website and is not directed to children.

We do not knowingly collect personal information from children in a manner prohibited by applicable law.

We also do not intentionally use AppLovin advertising technologies in connection with an individual who qualifies as a child under applicable law.

If you believe a child has provided personal information to Tenuella inappropriately, please contact:

support@tenuella.com

We will review the request and take appropriate action where required.

22. Business Transactions

If Tenuella or Luzhou Jingyunyang Trading Co., Ltd. is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction where permitted by applicable law.

Any personal information involved in such a transaction will remain subject to applicable privacy and data-protection requirements.

23. Third-Party Websites

Tenuella may provide links to services or websites operated by independent third parties.

These may include:

  • Payment services;

  • Shipping or tracking services;

  • Social-media services; and

  • Other external websites.

When you visit an independently operated website, its privacy policy and terms apply to its handling of your information.

Tenuella does not control the privacy or security practices of independent third parties.

We encourage you to review their privacy notices before providing personal information directly to them.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business;

  • Website functionality;

  • Technologies;

  • Service providers;

  • Advertising practices;

  • Privacy practices; or

  • Legal and regulatory requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Where required by applicable law, we will provide additional notice of material changes.

25. Contact Us

If you have questions about this Privacy Policy, Tenuella's privacy practices, or personal information associated with you, please contact us.

Tenuella

Legal Company Name: Luzhou Jingyunyang Trading Co., Ltd.

Company Registration Number (Unified Social Credit Code):
91510504MAK3H04A6L

Registered Address:
No. 5, Building 3, No. 50, Section 2, Changjiang Road, Luohan Subdistrict, Longmatan District, Luzhou, Sichuan Province, China

Privacy and Customer Support Email:
support@tenuella.com

Telephone:
+86 156 7226 4121

Website:
www.tenuella.com

For privacy requests, questions, or concerns, please contact:

support@tenuella.com